An identity for a small start-up fashion brand offering hand sewn and bespoke clothing to a millennial female customer base. After getting to grips with the upbeat and creative spirit of the brand and its sunny founder, I created a striking logo which reflects the hand made nature of the clothing. The rising sun emblem uses asymmetrical shapes inspired by roughly cut pattern pieces. Hand drawn lettering and illustrations, patterns and a fresh colour palette work to create an attractive brand in order to capture attention both online and offline.